Privacy policy

Last updated: January 31, 2026

ActiveStrips operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified data that cannot reasonably be used to identify you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact information, including your name, billing address, shipping address, phone number, and email address

  • Financial information, including credit or debit card numbers, payment card details, financial account information, transaction data, payment method, payment confirmation, and other payment details

  • Account information, including your username, password, security questions, preferences, and settings

  • Transaction information, including items viewed, added to cart, added to a wishlist, purchased, returned, exchanged, or cancelled, and your purchase history

  • Communications with us, including information you provide when contacting customer support

  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers

  • Usage information, including how and when you interact with or navigate through the Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information

  • Automatically through the Services, including from your device when you visit our website or use our products or Services, and through cookies and similar technologies

  • From service providers, including when we engage them to enable certain technologies or when they collect or process personal information on our behalf

  • From partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Customizing, and Improving the Services

To perform our contract with you, process payments, fulfill orders, remember your preferences, send account-related notifications, manage purchases, returns, and exchanges, create and maintain your account, arrange shipping, enable product reviews, and personalize your shopping experience, including recommending products related to your interests.

Marketing and Advertising

To send marketing, promotional, and advertising communications via email, SMS, or post, and to display advertisements for products or Services on our website or third-party websites, including based on your previous purchases, cart activity, and interactions with the Services.

Security and Fraud Prevention

To verify your account, provide a secure shopping experience, detect and prevent fraudulent, illegal, or malicious activity, protect public safety, and secure our Services. You are responsible for keeping your account credentials confidential.

Communicating with You

To provide customer support, respond to inquiries, deliver effective Services, and maintain our business relationship with you.

Legal Reasons

To comply with applicable laws, respond to lawful requests from authorities, investigate or participate in legal proceedings, enforce our terms and policies, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy, including:

  • With Shopify, vendors, and service providers who perform Services on our behalf (e.g., payment processing, analytics, customer support, cloud storage, fulfillment, and shipping)

  • With business and marketing partners to provide marketing services and targeted advertising. Shopify may support personalized advertising based on your interactions across multiple merchants and websites. Depending on your location, you may have the right to opt out of such sharing

  • When you direct us or give consent, such as for shipping products or using social media widgets or login integrations

  • With affiliates or within our corporate group

  • In connection with business transactions, such as mergers or bankruptcy, to comply with legal obligations, enforce policies, or protect the Services and rights of users

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information related to your access to and use of the Services in order to provide and improve them. Information you submit through the Services may be shared with Shopify and third parties located in other countries.

Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify to provide enhanced features. In such cases, Shopify acts as the data controller for this processing and is responsible for responding to requests related to these activities.

For more information about Shopify’s privacy practices and your rights, please visit: https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of such sites. Information you share on public or semi-public platforms may be visible to others without restriction.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” personal information of individuals under 16 years of age, as defined by applicable law.

Security and Retention of Information

No security system is completely secure. Information transmitted to us may not be secure during transmission. Please avoid using unsecured channels to send sensitive information.

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to access or know

  • Right to deletion

  • Right to correction

  • Right to data portability

  • Right to manage communication preferences

If you reside in the UK or the European Economic Area (EEA), you may also have the right to:

  • Object to or restrict processing

  • Withdraw consent at any time

You may exercise your rights by contacting us using the details below. We may need to verify your identity before processing requests.

Complaints

If you have concerns about our processing of your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority. A list of EEA supervisory authorities is available online.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses or equivalent safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this website and revise the “Last updated” date as required by law.

Contact

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:

Email: info@activestrips.shop
Address: Vlietlaan 76A, 1404 CE, Bussum, The Netherlands

For the purposes of applicable data protection laws, we are the data controller of your personal information.